Livid that a group of executives who worked on the business side of the organization could so easily undermine the supposedly independent editorial team, Craggs and Read resigned from Gawker Media. Its removal went against the wishes of executive editor Tommy Craggs and Gawker editor-in-chief Max Read. Last weekend, tensions between Gawker’s executive leadership and editorial staffers hit a fever pitch after four out of six managing partners – including Denton – voted to remove a distasteful post that claimed to out a relatively obscure media executive as gay. In the last seven months Gawker has been shaken by enormous financial and philosophical turmoil. Now, that same snark has brought Gawker to crisis.Īs the internet grows up – a bit – Gawker Media, which today includes verticals like Deadspin for sports, Jezebel for feminism and Jalopnik for cars, is struggling to adjust to the new world it helped create. It’s a formula that attracts 54.7 million US readers a month, according to ComScore.Īlong with a rotating cast of bitingly funny editorial staffers, and under the leadership of controversial British journalist turned entrepreneur Nick Denton, Sicha and his colleagues at Gawker did more than any other single organization to help invent the language of the internet – or at least the language used in its meanest corners. The superfluous exclamation points and “scare quotes” Sicha and his successors promulgated underline a rigorously intellectual sense of outrage and a hatred of “hypocrisy”. According to the company, Gizmodo en Español delivers an average of five million uniques with the majority of its audience coming from Spain and Latin America.Sicha helped codify the prose stylings of a Gawker takedown – known universally as “snark”. Gizmodo is the only GMG site that was already producing Spanish-language content before it was acquired by Univision. Hispanic audience, but to Latin American consumers as well. That growth opportunity is not just geared to the U.S. Several of the GMG brands do well with English-language Hispanic audiences, which provides a natural opportunity to bring that content to Spanish-language audiences.” Zamora emphasizes they’re still in the exploration phase, but recognizes “an immediate area of opportunity and progress is extending the Gizmodo Media Group (GMG) brands into the Spanish-language market. “It might result in building out standalone sites like Gizmodo en Español or it might feed a section of .” In the short-term, the plan is to test a range of translated content to see what resonates and then potentially invest more with original Spanish-language content down the line,” says Zamora. “This page is more of a lab than a permanent home for Spanish-language content. “We are really excited about the collaboration and experimentation just a few days into the acquisition of the Gizmodo Media Group, says José Zamora, SVP of Strategic Communications for Univision News. On Monday, it did a soft launch of a new initiative called La Familia Crece (The family grows) within the portal, translating and adapting content from Gizmodo blogs for Spanish-speaking audiences. Univision Digital has already started tapping into the content of its Gawker properties. “His commitment to journalistic integrity, his entrepreneurial spirit and proven ability to adapt quickly in a fast-paced digital environment will help us strengthen and grow these newly acquired category-leading brands.” “Raju is a rare combination, someone who comes with a very strong background in journalism, became a leader in digital media on three continents, and went on to develop new businesses for a global company,” Lee said in a statement. Narisetti, who has had a lengthy career at News Corp, the Wall Street Journal and The Washington Post, takes over the role in late October. He’ll be reporting to Isaac Lee, Univision’s Chief News, Digital and Entertainment Officer. Univision has also hired digital news veteran Raju Narisetti as CMG’s first Chief Executive Officer to oversee all business and editorial operations of the newly formed group. Gizmodo Media Group at the end of October. Raju Narisetti, currently SVP of Strategy for News Corp., will start as CEO of the newly named.
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